Post by account_disabled on Mar 11, 2024 4:52:46 GMT
Objective Obtain product sample requests and reach new eyeballs. Secondary Objectives Improve social engagement gain coverage on highprofile sites and increase traffic to the site during the campaign period. KPIs PR Placements highprofile site placements notional Hitwise Traffic target of for those pieces. Social Organic Reach Engagement Paid Reach Clicks . Visits and actions Doubling of traffic to the site during campaign period and sample requests. STAGE TWO Audience understanding Who Once these KPIs are set and agreed upon the next phase is to center your thinking on the audience with whom you want to engage in order to achieve those objectives. For the example campaign the target market was relatively broad but ended up being focused on females in the range.
The insight from the brand was that the trialling needed to understand Europe Cell Phone Number List that and required a process for collating all known customer information allowing us to create Campaign Personas. I have written previously about how you can extract data from social to inform audience understanding and while Facebook has changed Graph Search a lot since penning the piece there is still value in following some of that process. Also worth a read on the wider persona process is this excellent guide by Mike King.on how to leverage data to build an accurate picture of your customer or clients.
Creating campaign or distributionspecific personas allows you to focus very clearly on creating the right content angles and distribution plan to hit those key objectives. To do that however you must first dive into the data. The starting points for this are existing marketing insight social data andor output from Global Web Index a SAAS offering and paidfor tool that allows you to mine a vast swathe of Internet usage data.
The insight from the brand was that the trialling needed to understand Europe Cell Phone Number List that and required a process for collating all known customer information allowing us to create Campaign Personas. I have written previously about how you can extract data from social to inform audience understanding and while Facebook has changed Graph Search a lot since penning the piece there is still value in following some of that process. Also worth a read on the wider persona process is this excellent guide by Mike King.on how to leverage data to build an accurate picture of your customer or clients.
Creating campaign or distributionspecific personas allows you to focus very clearly on creating the right content angles and distribution plan to hit those key objectives. To do that however you must first dive into the data. The starting points for this are existing marketing insight social data andor output from Global Web Index a SAAS offering and paidfor tool that allows you to mine a vast swathe of Internet usage data.